WELCOME
I’m a professional graphic designer, working across motion graphics,
AI-driven animation, branding, and hand-drawn illustration.
I love what I do and approach every project with care, curiosity, and a strong sense of responsibility to the people who experience my work.
AI-ENHANCED VIDEOS
SUN Z – COOL CAT MV
This project was created using an AI-enhanced workflow, combining hand-drawn sketches, AI-Enhanced visuals, and human-led creative direction and editing.
Using various AI tools for image generation, video composition, and vocal synthesis, I directed every stage of production: from script and lyrics to motion, mood, and color direction.
Suno AI, Kling AI, Open Art, Chat GPT, Hailuo AI, Adobe Photoshop, After Effects, and Premier Pro
NYPD THANKSGIVING VIDEO
I created an AI-enhanced Thanksgiving motion graphic for the NYPD to highlight the dedication of officers who continue serving New Yorkers even during the holidays.
I directed the visual tone, character adaptation, and motion flow, blending traditional design skills with AI-assisted creative processes to deliver a respectful and impactful holiday message.
FOODIE DANJI
Foodie Danji is a short-form video series
featuring a charming character exploring
food in a playful and engaging way.
The video focuses on expressive character
animation and visual storytelling to make
simple eating moments feel entertaining
and relatable.
This project highlights my interest in
character-driven content and short-form
video creation for digital platforms.
BRANDING
MEEU – Organic Cat Food Brand
Overview
Meeu is a premium organic cat food brand I developed, inspired by the idea of providing healthy, natural meals for cats. The project reflects both a personal passion for pet wellness and a professional focus on branding and packaging design.
UNITED CITIES – Logo Project
Overview
This project is a visual proposal exploring how global cities can collaborate to build stronger, more connected communities. Designed as a pitch-style deck, it highlights my ability to translate complex ideas into clear, impactful visual communication.
AD CAMPAIGNS
DONT HANG UP
The primary goal of the “Don’t Hang Up” initiative campaign is to educate the public about the importance of staying on the line when dialing 911.
The animation was designed to visually communicate information in an engaging and dynamic manner.
Simple lines and shapes were used to ensure clarity and ease of understanding, while also incorporating trendy design elements.
The rebranding process is driven by the goal of making public safety information more accessible, memorable, and responsive to the evolving safety concerns of our diverse and dynamic city.
LOWES
YOUR SPACE YOUR VIBE CAMPAIGN – PORTFOLIO PROJECT
I explore visual storytelling as a way to strengthen brand messages and connect with people in meaningful ways.
Lowe’s “Your Space, Your Vibe” campaign is a celebration of individuality and self-expression in home decor.
With college students as the target audience, I focused on an upbeat visual style to draw attention and create strong engagement.
AGING WELL WITH Lactaid®
Lactaid® SENIOR WELLNESS CAMPAIGN – ACADEMIC WROK
This Lactaid senior wellness campaign explores how thoughtful design can make health information more accessible and engaging.
Through print, digital media, and interactive elements, the project balances education with warmth and clarity.
The goal was to create a welcoming brand experience that supports wellness while encouraging participation.
ACT ORAL CARE
PORTFOLIO PROJECT
I proposed a high-end, luxurious advertisement campaign for ACT Oral Care Mouthwash, aiming to elevate the brand’s image, target a sophisticated audience.
This storyline highlights Matt’s personal journey to confidence through ACT Oral Care and aligns with the campaign’s focus on building confidence and making a perfect impression. It emphasizes how ACT can empower individuals to excel in every aspect of their lives.
BROCHURES
I created a dermatology brochure that elegantly combines medical information with a visually appealing design. The brochure features clear and concise content about dermatological services.
I had the privilege of working on a Metropolitan Hodpital brochure that is not only informative but also deeply inclusive. This brochure provides crucial resources, guidance, and support for individuals on their Medical journey. The design emphasizes empathy, diversity, and a safe, welcoming environment.
FLYERS & SIGNS
MOTION GRAPHICS
VIDEOS
BREAST HEALTH CENTER
UX UI DESIGN
PAWLS APP
(Connecting Dogs and Their People)
Overview
PAWLS is a mobile app I designed to make socializing easier for dogs and their owners. In many city environments, meeting new people is hard enough—but it can be even harder for our four-legged friends. Dogs need interaction, but setting up playdates often comes with obstacles: busy schedules, finding the right companions, and knowing where the best dog-friendly spots are located.
Problem
Dog owners often face challenges when trying to connect their pets with others. Playdates can be stressful to organize, and discovering safe, welcoming places for dogs requires time-consuming research.
Solution
PAWLS helps simplify this process. The app allows dog owners to:
- Match with compatible dogs nearby for playdates.
- Organize meetups with easy scheduling tools.
- Discover local dog-friendly parks, cafés, and businesses.
Goal
With PAWLS, I wanted to design more than an app—it’s a tool for building community. It helps pets stay active and social, while also giving their owners a smoother, friendlier way to connect.
STAY SAFE HER APP
As a designer, I designed STAYSAFEHER, a mobile application aimed at addressing the specific safety concerns of women navigating urban subway systems. My goal was to create an intuitive, user-centered platform that enhanced security while fostering a sense of empowerment and community among female passengers.
The design prioritized usability and empathy, ensuring that every feature—from incident reporting to community tips—felt accessible, seamless, and tailored to the user’s needs. Thoughtful interactions and clean, purposeful design elements guided users in accessing resources, reporting incidents, and connecting with others for support.
At the heart of the app’s design philosophy was creating an experience that felt both comforting and trustworthy. By integrating familiar navigation patterns with subtle, reassuring visual cues, the app validated users’ experiences while making safety tools easily accessible.
STAYSAFEHER became more than an app; it was a platform designed to empower women, promoting independence and confidence during their daily commutes. Through a cohesive and empathetic design approach, I transformed subway travel into a safer, more supportive journey for women everywhere.
BLUE SUGAR RECIPE APP
I’m excited to showcase my work in creating intuitive and user-centered digital experiences. I’ve carefully considered user needs and behaviors to develop interfaces that are not only functional but also visually engaging. Whether it’s a website, mobile app, or software interface, my goal is to enhance user satisfaction and deliver a delightful digital journey.
CONTACT ME
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EUGENE SONG 